Strategy-Driven Social Media

This seminar identifies a strategic approach to integrating social media into existing business operations. The process demonstrated in this seminar shows you how to identify specific objectives for using new media that are aligned with the goals for your business. In addition to determining key messages and target audiences, methods for establishing metrics will be reviewed so that strategies can be refined over time and ROI can be measured. You will receive guidelines and timelines for finalizing and implementing your strategy. Identify resources and examples you can use in your development of a strategic social media strategy so you can achieve the business goals of your company. Leave this seminar with a draft of your plan.

Suggested Audience:
business owners, employees with communication/marketing responsibilities